The new Ipad and the Ipad mini is here and this once again changes everything. But the change also hit the desktop and the laptop and Software setting new standards in each case. 

The article is right the non visionary copy cats that compete on price always loose in the end. Look at Microsoft. Apple and it's quality gold standard A team is bigger then Microsoft and Intel combined. People know and pay for quality when they see it. A picture (30 sec video) is worth a thousand words. 

Let's Go To The Video Tape

The key to understanding this ad lies in the fact it is not just a book reader 275,000 apps built for Ipad come with it (not Phone apps stretched). What is the number of droid "tablet" apps. As important is all IOS devices come with the latest  operating system, IOS 6, I have a son who just bought a new Samsung droid that came with old 4.0 software. I remember seeing studies that noted that 90% of "droids" (there must be 100 different manufacturers)  can't be upgraded. 

Often Droids are sold like used cars with old engines with the salesman telling the unsuspecting customer that the engine is new, malarkey, old software is old software.  You may or may not get what you pay for but you never get what you don't pay for. 

Now below is a response I made to a comment on the vine and it is a good summary of what I think about the announcement so I turned it into this article.  

Amazon has about 70-80% of the e-book market, 

Next year we will be saying Amazon had about 70-80% of the e-book market. With the announcement of the new Ipad mini this changes everything. I predict apple will sell 5 million Ipad mini's in the first weekend if not their whole first production run. You still can not buy an Iphone 5 for love or money in the New York area except in pre-order mode 3-4 week wait. in 2 years no one will remember what a fire something or nook was. They will not even take up a foot note in computing history. 

This reminds me of Wang back in the day, they were a big high flying word processing company. They died because you could do word processing on PC's. Amazon & B&N in the post PC era face the same market realities today. 

Tim Cook talked a bit about the new bookshelf app and Apple's app for making interactive text books (or any other kind of book). I am a writer and I plan to make my next book on an Apple platform. 

The other reality is that what we now call e-books are quickly transitioning to audio books (human and robot read). I read all the President's books, the First Lady's book and I am reading Ayn Rand the Republican sociopath's book as audio books. I am not in the politics business so I do not have the time to sit down and read political stuff but while I am driving on standing in the wholefoods line sure because it is information I need to be an effective citizen.     

I think Mr. Cook said that they had a million plus books in the Ibook store and sold in the billions of downloads (check my arithmetic). And apple is not in the book business just like they were not in the record business. What I think only the young people (40% now have IOS devices) get, that corporations like "Record/book stores" don't get is that the earth literally is changing under them. 

The casual user who picks up a device at a Barnes and Noble and just wants a device to read an e-book on doesn't want to pay $500 for an ipad.

And this is the problem they will face over the next two years. The casual user will have an Iphone or Ipad and if they want an e-book or audio book they will not expect to buy anything additional. They will simply order the book on their device. Amazon could win at a $200 price point temporally but they cannot win at 99 cents or zero.

I am a long time Amazon customer and I sell products there. To my amazement I found a Cultural Literacy book,  The First Americans Were African, on Amazon as a Kindle e-book. Did I by a Kindle for $200 of course not, I downloaded the free Kindle Ipone app and started reading my book imminently. 

I am going to stop now as I said way to much for the time I have available but I am really fired up after Tim Cook's earth shaking announcements. It felt like Steve was on stage with him. The point is people don't want tablets they want Ipads. The A Team has sold 100 million Ipads, 91% of "Tablet" internet traffic is Ipad traffic. At $329 they will sell 50 million Ipad mini's in 6 mounts. 

If you missed the Apple Event today here is in under 5 minutes Click Here

My order goes in on Friday. 

Praise the lord and pass the Ipads

Amen!